Concept 

CONCEPT

"We do not consume a product as something disposable."

・ Ethical Consumption Behavior

・ LOHAS (Lifestyles of Health and Sustainability) 

・ Fair trade - commerce that is not just for profit but also supports those who produce the products we buy in an equitable and sustainable relationship. 

All of these are wonderful concepts but there is one idea in particular that inspires us.

"We want to deviate from the two sided, and separate, perspectives of purchasing as companies and consumers ..."

The economic activities of the 21st century are still dependent on the consumption of natural resources despite many changes in how we see the world. The motivation to consume still leads us to many environmental and social problems. By returning to a more balanced mode of production and consumption we can begin to address these issues.

No matter how the principle changes, our economic activities that live in the 21st century are still environmental consumption that inspires purchasing motivation, and even social problem solving support and reconstruction support can be done simply by returning the past to its original state. 

KOTAN KOR KAMUY addresses all of these problems and seeks to take our solutions even further.

"Integrate"

Actions on the evolution of new civilizations

Consumers will intervene in the position of producers, and concretely move society in a better direction.

Aim for a positive lifestyle that connects substantive economic activities to their original revitalization.

Creating a brand that creates a wonderful life for all the people involved, including the accumulated rich time.

How epoch-making this is is still uncommon, so it may not even be said to be insane.

(AManTo Group Jun Amanto)